Experiential Activations
Developed experiential activations that extended brand campaigns into real-life experiences—through event branding, environmental design, and interactive touchpoint. Each activation was crafted to capture attention, inspire engagement, and create meaningful connection between brands and Us Weekly’s audience.
Maidenform “Reality Star Style Awards” Party
Us Weekly partnered with Maidenform to host the first-ever “Reality Star Style Awards” party at the Highlight Room NYC. The celebrity-filled event drew over 100 guests, including Maidenform host Ciara Miller (Summer House), Sutton Stracke (RHOBH), Gia Giudice (Next Gen NYC), Carl Radke (Summer House), Melissa Gorge (RHONJ), Chelsea Vaughn (The Bachelor), and more. Reality TV’s most stylish stars came together to celebrate the unforgettable personalities–and outfits–that keep fans tuning in season after season.
Hallmark Channel “The Way Home” Cocktail & Screening Event
To celebrate The Way Home Season Two, Hallmark Channel and Us Weekly hosted an intimate evening at The Garland featuring a themed cocktail reception, screening, and Q&A with stars Chyler Leigh and Sadie Laflamme-Snow. Thoughtful curated details—like mother-daughter-inspired décor, custom cocktails, and interactive photo moments—created an emotional connection with guests and amplified buzz for the new season.
Us Weekly’s “Most Stylish New Yorkers” Event
Us Weekly kicked off New York Fashion Week by celebrating the city’s style elite at its annual “Most Stylish New Yorkers” party at Cathédrale at the Roxy East Village. The star-studded féte brought together influencers and icons across fashion, entertainment, wellness and fitness—honoring those who inspire trends in New York and around the world.
